Our Process

From Idea to In-Hand, Simplified

We believe custom merch should be easy—and fun. Here’s how we guide you from first convo to final product, with care every step of the way.

Step 1: Let’s Chat

It all starts with a conversation. Reach out through our contact form, give us a call, or send an email. We’ll talk through your project, answer your questions, and figure out the best path forward.

Need a quote? Fill out our quote request form to get started.

Dotted orange line with arrow at the end.
A young man wearing a blue cap with the logo 'phinney's' smiling in front of a brick wall, with beige reusable grocery bags labeled 'phinney's LOCAL GROCER' hanging on the wall.

Step 2: Design & Artwork Approval

Got a design already? Awesome. Need help? We’ve got creative pros who can bring your idea to life. You’ll get mockups and proofs to review—and we won’t move forward until you say it’s perfect.

Dotted orange line with arrow at the end.
Collection of clothing items with various lion and NMS Lions logos, including a black hoodie, gray quarter-zip sweatshirt, gray t-shirt, and white t-shirt with a lion graphic and logos, all laid on a wooden floor.
Two gray baseball caps with embroidered patches on the front, reading 'FORMA ATHLETICS'.

Step 3: Quote & Garment Selection

Once the artwork’s locked in, we’ll send you a detailed quote. We’ll also walk you through our catalog to help pick the best apparel or merch for your goals, budget, and style.

A dashed orange line forming a looping, curving path.
Colorful spools of sewing thread arranged in rows on a display

Step 4: Print, Stitch, & Quality Check

Once approved, we move into production—screen printing, embroidery, or both. Our experienced team checks quality throughout, ensuring everything looks and feels just right.

A dashed orange line forming a looping, curving path.
Gray T-shirt with 'NOD HILL BREWERY' screen printed logo.
Two black baseball caps with a colorful embroidered letter 'O' on the front, placed on a wooden surface.

Step 5: Packaging & Delivery

Your order is carefully packed and prepped for delivery or pickup.

  • Local to Newtown or Sandy Hook? We offer free delivery for bulk orders.

  • Not local? No problem—we ship nationwide.

  • Running an online store? We handle all the shipping for your customers.

A dashed orange line forming a looping, curving path.
Piles of sweatshirts in pink, blue, and yellow, with the word 'NEWTOWN' and other text screen printed on them, placed on a wooden surface.
Graphic T-shirt featuring text 'Hook'd Athletic Co.' screen printed in bright green.

Step 6: Ongoing Support

We’re not a one-and-done shop. We’re here after delivery to answer questions, fix issues, or help with reorders. Our goal? A long-term partnership you can count on.

Collection of five clothing items, including a black hoodie, a gray quarter-zip sweatshirt, a white t-shirt, a gray t-shirt, and a white T-shirt, all featuring the NMS Lions logos and designs.
Multiple green T-shirts hanging on wooden hangers on a clothing rack.
Smiley face with two orange hearts for eyes and a curved line for a mouth, with the text 'Merch You Love To Wear' in orange around the bottom inside the circle.